MOBI TECHNOLOGIES
Marketing Director
Mobi Technologies is a dynamic healthcare technology company headquartered in Los Angeles, California.
In my role, I led extensive and multifaceted digital marketing initiatives. In this role, I meticulously orchestrated campaigns with a strategic emphasis on data-driven decision-making and the overarching goal of fostering brand growth. My efforts were concentrated on amplifying brand awareness, expanding social media presence, and spearheading the creation of compelling new content.
Three Key Elements of Brand Strategy
Data-Driven Brand Positioning & Brand Awareness
Integrated Social Media Branding
Content Centric-Brand Growth
High-Impact Social Media & Marketing Strategy
Tailored a comprenhensive social media strategy
Established a consistent brand presence across various social channels
Analysis of data insights to position Mobi Technologies as an industry leader
Leveraged Data Analytics on social media performance to refine content strategy
Led High-Impact Marketing Campaigns
Led Strategic Paid Ads on Facebook
Integrated Communication Strategy on Tuya Content Management Platform, Encompassing Banners, SMS, Email Marketing, and In-App Promotions
Tailored Promotional Marketing Calendar Design & Implementation
Analysis and Measurement Reporting Performance
Budget Proposal & Allocation for Optimal ROI