Feng CHEN WANGFeng Chen Wang is an emerging and luxury Chinese brand based in London and Shanghai. As E-commerce Manager, I oversaw and directed global e-commerce operations, coordinating collections uploading, emphasizing KPI analysis and implementing high-impact e-commerce strategies, resulting in 150% growth in revenue and enhanced customer engagement.
High-Impact E-commerce Strategy
Strategic Web Optimisation & UX Design in Shopify
Product Pages Design & Optimisation
Online Retail Experience Optimisation
Tailored & implementation of E-commerce Marketing Plan
Strategic market penetration through Farfetch
Strategic brand recognition implementation for US and EU market penetration
Targeted Email Marketing Campaigns with Mailchimp
Strategic Paid Ads & Google Ads
Integrated Promotional Marketing Calendar
Analysis & Measurement Reporting
Three Key Elements of Brand Strategy
Brand Community
Brand Positioning
Optimisation
